Author Archives: Lori

Are You An ‘Inbox Wimp’ ?

I just read a cool direct response marketing study about an Aquarium that was promoting it’s new aquatic show to the public… They did the ultimate split test from their TV commercials… 1. They asked half the viewers to go to a website to enter a contest for free VIP tickets 2. They asked the…

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Don’t Let Fear Hold You Back From Obtaining Your Goals

Have you ever had one of those days when you got the crap scared out of you. It was just a normal day of flying with my instructor when suddenly the cockpit started to fill with smoke. I had to shut off the electrical systems, which meant no radio! The smoke stopped but I needed…

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3 Ways to Grow Your Email List By Blogging

Blogging has become the new main way information, articles, and videos are being published online to view. People turn to the internet for information, and also want to read from a regular writer. They want articles that inform, educate, and entertain. Since so many people receive these benefits from blogs, they’re also a great way to drive…

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How Phone Follow-up Can Transform the Profitability of Your Business

Can you imagine winning a poker tournament and walking  away from half of the prize money?     Picture yourself having played the rounds, having won it all, and then scooping up    half of your chips and leaving the rest on the table forever.   I’m banging my head on the wall just thinking…

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What Media Buys Are and How They Work

“Media Buys” is a term you’ll often hear in marketing circles.  They are widely used, yet some people still don’t understand what they are.  To put it as simply as possible, a media buy is basically advertising space purchased on some sort of media, like a website ad or TV commercial. There are a great…

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Offer Value In A FREE E-Book To Promote Your Company

Everyone loves a freebie, a fact that businesses have been using to their advantage since time immemorial. Companies give away everything from free samples of their products and services to a whole host of other corporate gifts to entice the business of potential clients or to encourage repeat business.   Of course, in order for…

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How To Recover From Jet Lag

If your job requires substantial travel, you might need some help in dealing with jet lag. Here are a few tips to lessen the effects of jet lag: • Keep in mind that flying west is easier than flying east. More severe jet lag occurs when you go east because lengthening the day is easier…

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7 Most Common Mistakes Made By Network Marketers

I have been fortunate to have great training at my fingertips and I am sharing with you today the 7 most common mistakes made by network marketers that resonate with me. The important thing is to realize when you are making one of these mistakes and to correct it as soon as possible. Never send…

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5 Keys To Mastering Network Marketing Recruiting

Five keys to mastering network marketing recruiting are: Lead with Product or Opportunity Focus on Duplication Your Mental Posture Closing the Sale Entrepreneur Mindset Lead With The Product Or Opportunity If you have a product that has massive appeal, then by all means lead with the product.  You might say something like this: I don’t…

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MLM And The Perils Of Perfectionism

Network Marketing And Perfectionism Doesn’t Mix I know from experience that finding work/life balance in today’s busy and highly competitive world can never be described as easy.  For most of us perfectionists, however, it is downright impossible. Although many people tend to think of being a perfectionist as a positive thing, true perfectionism is, in…

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