Author Archives: Lori

How To Turn Readers Into Subscribers – 4 Top Lead Magnets

A lead magnet is an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. To turn readers into subscribers you need to create a lead magnet for EVERY blog post you write. Create a very specific bonus each time you write a post. These bonuses are called…

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You’ve Been Lied To…

…repeatedly about online marketing. Do you ever feel overwhelmed by the amount of information about how to make money online? Where do you start and what information is correct for your situation. I know I was one of these marketers. I bought a lot of information products thinking that this was going to be the…

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7 Tips To Becoming More Productive During The Workday

Get in control of your day don’t let your day control you! Below are 7 tips on how to be more productive.    Create a smaller to-do list. Getting things accomplished during your workday shouldn’t be about doing as much as possible in the sanctioned eight hours. It may be hard to swallow, but there’s nothing productive…

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How To Make A Small Business Successful

When I started my small internet business over 2 years ago I had no idea what I was getting myself into.  I knew that working online and at home I wouldn’t have much overhead. This should be easy, right..wrong. I found out the hard way what it takes to make a small business successful and…

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3 Steps to Creating High-Converting Headlines

Headlines are the single most important part of any marketing document, be it an email, a sales letter, squeeze page or paid advertisement. That’s because the headline is your first and only opportunity to capture the attention of the prospective customer. If you headline fails to make an instant, immediate impression upon your reader, they…

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How To Make Money With Expired Domains

When most people launch a web page, they purchase a domain name, which is the name of the website that also serves as the URL, or web address, that users are directed to find it. Examples of domain names are “HowToLoseWeight.com” or “eBay.com”. These domains aren’t purchased indefinitely. Instead, they are purchased only for a…

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Sharpen Your Internet Marketing Skills

In Internet marketing, like anything else, there are going to be winners and losers. Often, the difference between success and failure doesn’t depend on outside influences, but on your attitude. Successful Internet marketers share a unique set of qualities known as the “killer instinct.” Train yourself to use these qualities every day and you can…

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How To Find Your Niche In Business

As an Internet marketer, determining what niche you want to build your business around is one of your first decisions. It’s helpful if you know something about your niche so that you are somewhat familiar with it and your learning curve is not as steep. A good place to start is by thinking about your…

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Grow Your Brand, Grow Your Business

Employing proper business branding strategies could spell the success for your business. Although it might be an intangible aspect of your business, it is basically what convinces people to buy or take advantage of your products or services.   What is a Branding Strategy?   A brand is not just a logo or a name,…

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Techniques for Increasing Your Social Media Shares

Social media represents a significant savings in advertising costs for savvy marketers. Consumers in love with a brand make for loyal brand ambassadors, and the social proof they create translates into cold, hard cash. Marketers who know how to create sharable content will always have the advantage in the age of social media marketing.  …

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